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DIGITAL MARKETING · Additional learning topic

Digital Marketing Basics

Understand channels, audiences, offers and measurement before launching campaigns.

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DIGITAL MARKETING

What you'll explore

Understand channels, audiences, offers and measurement before launching campaigns.

Good digital marketing starts with a specific audience and measurable goal. Use small learning experiments to understand what works.

  • ✓
    AudiencePractise this step with a small example, document what you learn and review outcomes before moving on.
  • ✓
    Channel selectionPractise this step with a small example, document what you learn and review outcomes before moving on.
  • ✓
    KPIsPractise this step with a small example, document what you learn and review outcomes before moving on.
Learning scene related to Digital Marketing Basics
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PRACTICAL ROADMAP

A learning sequence you can use

01

Audience

Approach audience by naming the target audience, choosing a realistic goal and deciding which metrics would help you evaluate the work.

02

Channel selection

Approach channel selection by naming the target audience, choosing a realistic goal and deciding which metrics would help you evaluate the work.

03

KPIs

Approach kpis by naming the target audience, choosing a realistic goal and deciding which metrics would help you evaluate the work.

STUDY NOTES

Turn information into a useful skill

Choose one step, create a small example and review where you were uncertain. Save notes about the process, not just the final result. Then ask for feedback from a qualified mentor or colleague when appropriate.

Note: This page is an educational extension in a static template. The source website does not necessarily offer this exact standalone lesson.

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Try this mini assignment

  1. Write your objective in one sentence.
  2. List three questions you need to answer.
  3. Complete one realistic practice activity.
  4. Record what worked and what you would change.
KEEP EXPLORING

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