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DIGITAL MARKETING · Additional learning topic

Facebook Ads Basics

Explore campaign objectives, creative testing and budget control.

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DIGITAL MARKETING

What you'll explore

Explore campaign objectives, creative testing and budget control.

Good digital marketing starts with a specific audience and measurable goal. Use small learning experiments to understand what works.

  • ✓
    Campaign setupPractise this step with a small example, document what you learn and review outcomes before moving on.
  • ✓
    Creative testsPractise this step with a small example, document what you learn and review outcomes before moving on.
  • ✓
    Budget monitoringPractise this step with a small example, document what you learn and review outcomes before moving on.
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PRACTICAL ROADMAP

A learning sequence you can use

01

Campaign setup

Approach campaign setup by naming the target audience, choosing a realistic goal and deciding which metrics would help you evaluate the work.

02

Creative tests

Approach creative tests by naming the target audience, choosing a realistic goal and deciding which metrics would help you evaluate the work.

03

Budget monitoring

Approach budget monitoring by naming the target audience, choosing a realistic goal and deciding which metrics would help you evaluate the work.

STUDY NOTES

Turn information into a useful skill

Choose one step, create a small example and review where you were uncertain. Save notes about the process, not just the final result. Then ask for feedback from a qualified mentor or colleague when appropriate.

Note: This page is an educational extension in a static template. The source website does not necessarily offer this exact standalone lesson.

Explore learning resources →

Try this mini assignment

  1. Write your objective in one sentence.
  2. List three questions you need to answer.
  3. Complete one realistic practice activity.
  4. Record what worked and what you would change.
KEEP EXPLORING

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